Current
2/17/2011
Transcontinental Interactive was awarded the Bronze Award for Consumer Services at the 2010 Canadian Marketing Association Awards. The award was given to Transcontinental Interactive as a result of the work performed by our Thindata 1:1 team on Air Canada’s Win the World Campaign.
The Win the World email-driven online contest was designed to capture the imagination of, and reward Air Canada’s prospects and customers. The contest combined email with an interactive game for increasing online activity which, in turn, captured customer preference and behavioural information for strengthening Air Canada’s customer relationships.
Once a year, the Canadian Marketing Association honours the best marketing talent in Canada and the success they have had creating and executing campaigns that deliver measurable results. This distinction further cements Transcontinental Interactive’s position as a North American leader in digital marketing.