• Vanessa Rementilla joins ThinData as the new Director, Creative Services. More
  • Carrigan confirmed to I.F.C.A. Board for second year. More
  • ThinData Helps Companies Secure and Retain Innovative Staff More
  • ThinData Helps Educate Marketing Professionals at MARCOM More
  • ThinData Provides Practical Email Insights at Canada’s Magazine Conference (MagNet) More
EMS Login
 

Media Information

About ThinData. The Email Authority.

Purpose

ThinData, The Email Authority, is Canada’s leading permission-based email marketing company helping organizations establish and manage e-relationships.

ThinData accomplishes this by providing clients with email strategy, email creative and the proprietary industry-leading email marketing software ThinData EMS™.

Products and Services

ThinData works closely with senior marketers from many of Canada’s most widely-respected brands to help increase the returns. With this focus in-mind, ThinData provides the following products and services:

Email Strategy. ThinData works closely with marketers to develop actionable and measurable plans that address the following complex questions:

  • Who should receive their emails?
  • What content should be contained in their emails?
  • When should their emails be delivered?

Email Creative. ThinData designs and lays-out emails to visually reflect key components of email strategies. As a result, the emails:

  • Arrive when and where they are required; and
  • Have the desired business impact (e.g. think positively about a brand, review a service or purchase a product, etc.).

Email Marketing Software – ThinData EMS™. ThinData provides companies with access to software that manages the targeted distribution and measurement of email.

More detail about the ThinData EMS™.

History

ThinData was co-founded by Chris Carder and Chancellor Crawford in 1995. Since that time, the company has grown to employee over 60 marketing professionals and service a roster of over 200 clients.

Management

President – Chris Carder
Chief Technology Officer – Chancellor Crawford
Executive Vice President – Wayne Carrigan
Vice President, Technology – Collin Hall
Vice President, Account Management – John Vavaroutsos
Vice President, Production – Malia Herold

Customers

ThinData's clients span all industries and are some of North America’s most recognized brands, including: Aeroplan, Air Canada, Blockbuster Canada, CBC, Canadian Blood Services, Chapters Indigo, Delta Hotels, Direct Energy, M&M Meats, Points.com and Sympatico / MSN.

Review a larger list of ThinData clients

ThinData Awards

ThinData has won awards for email programs that have helped clients achieve their business goals as well as for leadership and contributions to the community. A sample of these awards, include:

2007: The Davey (Silver) – an International award bestowed for distinction in creative work on Air Canada’s highly popular email webSaver™ program.

2007: Internet Advertising Award – an International award in the category of Best Automobile Email Message for an email campaign that demonstrated how email can contribute to eliciting very specific actions – off line.

2006: Digital Marketing Award and Canadian Marketing Award for email welcome programs that reduced the time between when a member enrolls in a loyalty card program and when they use the loyalty card.

Review additional ThinData awards

Media Coverage

ThinData is regularly quoted on permission marketing and email issues by publications such as The Globe and Mail, The Toronto Star, Profit Magazine, Canadian Business Magazine and Media Television.

ThinData is also highlighted regularly in key industry publications such as the Canadian Marketing Association’s blog and Direct Marketing News.

Review additional news about ThinData

Uniqueness

In a highly competitive field of online marketers, ThinData has a track record of success because it has distinguished itself in ways that are important to customers, strategic partners and employees. Among the ways that ThinData sets itself apart include the following:

Delivery & ISP Relations. To ensure that email is delivered when and where it is needed, ThinData has a department dedicated to building and maintaining relationships with Internet Service Providers (ISPs).

Commitment to Employees. ThinData has been ranked among the top 10 companies whose CEOs know how to ‘walk the talk’.

Tools for Marketers. ThinData develops tools exclusively to help marketers increase the success of their email campaigns. Most recently, ThinData has authored:

The Marketer’s PIPEDA Checklist to help marketers leverage the most current privacy legislation; and

The Marketer’s Guide to Successful Email Delivery to help marketers ensure that their email reaches the inboxes of their targeted customers.

Areas of Expertise

ThinData’s areas of expertise focus on permission-based email marketing. As such ThinData can address the following:
  • Email trends
  • Email statistics
  • Email technologies
  • How to plan and improve email marketing campaigns
  • Using email to generate revenues
  • Using emails to build brand recognition and brand loyalty
  • Email delivery
  • Email metrics

Media Contact

To arrange for an interview with one of our subject matter experts, please contact:

Andrew Brown
ThinData. The Email Authority.

416-361-3522 (ext. 257)