About Us

About Thindata 1:1. The Email Authority.

Purpose

Thindata 1:1, The Email Authority, is Canada’s leading permission-based email marketing company helping organizations establish and manage e-relationships.

Thindata 1:1 accomplishes this by providing clients with email strategy, email creative and the proprietary industry-leading email marketing software Thindata 1:1 EMS™.

Products and Services

Thindata 1:1 works closely with senior marketers from many of Canada’s most widely-respected brands to help increase the returns. With this focus in-mind, Thindata 1:1 provides the following products and services:

Email Strategy. Thindata 1:1 works closely with marketers to develop actionable and measurable plans that address the following complex questions:

  • Who should receive their emails?
  • What content should be contained in their emails?
  • When should their emails be delivered?

Email Creative. Thindata 1:1 designs and lays-out emails to visually reflect key components of email strategies. As a result, the emails:

  • Arrive when and where they are required; and
  • Have the desired business impact (e.g. think positively about a brand, review a service or purchase a product, etc.).

Email Marketing Software – Thindata 1:1 EMS™. Thindata 1:1 provides companies with access to software that manages the targeted distribution and measurement of email.

More detail about the Thindata 1:1 EMS™.

History

Thindata 1:1 was co-founded by Chris Carder and Chancellor Crawford in 1995. Since that time, the company has grown to employee over 60 marketing professionals and service a roster of over 200 clients.

Management

President – Chris Carder
Chief Technology Officer – Chancellor Crawford
Executive Vice President – Wayne Carrigan
Vice President, Technology – Collin Hall
Vice President, Account Management – John Vavaroutsos
Vice President, Production – Malia Herold

Customers

Thindata 1:1's clients span all industries and are some of North America’s most recognized brands, including: Aeroplan, Air Canada, Blockbuster Canada, CBC, Canadian Blood Services, Chapters Indigo, Delta Hotels, Direct Energy, M&M Meats, Points.com and Sympatico / MSN.

Review a larger list of Thindata 1:1 clients

Thindata 1:1 Awards

Thindata 1:1 has won awards for email programs that have helped clients achieve their business goals as well as for leadership and contributions to the community. A sample of these awards, include:

2007: The Davey (Silver) – an International award bestowed for distinction in creative work on Air Canada’s highly popular email webSaver™ program.

2007: Internet Advertising Award – an International award in the category of Best Automobile Email Message for an email campaign that demonstrated how email can contribute to eliciting very specific actions – off line.

2006: Digital Marketing Award and Canadian Marketing Award for email welcome programs that reduced the time between when a member enrolls in a loyalty card program and when they use the loyalty card.

Review additional Thindata 1:1 awards

Media Coverage

Thindata 1:1 is regularly quoted on permission marketing and email issues by publications such as The Globe and Mail, The Toronto Star, Profit Magazine, Canadian Business Magazine and Media Television.

Thindata 1:1 is also highlighted regularly in key industry publications such as the Canadian Marketing Association’s blog and Direct Marketing News.

Review additional news about Thindata 1:1

Uniqueness

In a highly competitive field of online marketers, Thindata 1:1 has a track record of success because it has distinguished itself in ways that are important to customers, strategic partners and employees. Among the ways that Thindata 1:1 sets itself apart include the following:

Delivery & ISP Relations. To ensure that email is delivered when and where it is needed, Thindata 1:1 has a department dedicated to building and maintaining relationships with Internet Service Providers (ISPs).

Commitment to Employees. Thindata 1:1 has been ranked among the top 10 companies whose CEOs know how to ‘walk the talk’.

Tools for Marketers. Thindata 1:1 develops tools exclusively to help marketers increase the success of their email campaigns. Most recently, Thindata 1:1 has authored:

The Marketer’s PIPEDA Checklist to help marketers leverage the most current privacy legislation; and

The Marketer’s Guide to Successful Email Delivery to help marketers ensure that their email reaches the inboxes of their targeted customers.

Areas of Expertise

Thindata 1:1’s areas of expertise focus on permission-based email marketing. As such Thindata 1:1 can address the following:

  • Email trends
  • Email statistics
  • Email technologies
  • How to plan and improve email marketing campaigns
  • Using email to generate revenues
  • Using emails to build brand recognition and brand loyalty
  • Email delivery
  • Email metrics

Media Contact

To arrange for an interview with one of our subject matter experts, please contact:

Paula A. Morrison, Vice President
Temple Scott Associates Inc.
416-360-6183 (ext. 226)
paula@tsa.ca