Additional Programs

Rewards/Referrals Programs

One-to-one rewards programs are designed to reward customers for specific behaviors that help you to acquire and retain more customers at a very low cost.

For example, your best customers might be asked to refer one or more friends (prospecting leads) in exchange for rewards like discounted products, gift cards, or a chance to win a prize. Every referral that your customer provides presents an opportunity for you to start a new lead treatment dialogue.

The communications to referral program participants are automated to notify customers that their referrals have been received, keep them informed of their referral activity, and inform them when they have earned a reward.

Best customer referrals are not only of a higher quality than other lead generation sources, but they are also obtained for a fraction of the cost of traditional acquisition.

Loyalty/CRM Programs

By leveraging the data readily available in your customer database, we can help you key off important events and triggers to help encourage customer loyalty. These loyalty/CRM programs automate communications to customers at critical points in their relationship with you.

Examples of these programs include:

  • Restaurants sending greetings and discounts to customers on their birthdays
  • Automotive dealerships delivering a thank you to customers on the anniversary of their vehicle purchase
  • Retailers executing cross-selling promotions triggered at specific time intervals after an initial product purchase (following up with offers for accessories, add-ons, or next likely purchase items)

The key to loyalty program success is to automate the communications and make them highly personalized, sincere and of real value to the customer. The allure of loyalty programs is not only in the “thought” behind the message, but also in an offer’s perceived value.

Direct Marketing Campaigns

Sales Campaigns

When it’s appropriate to ask for a sale with the first communication, it’s important to take your best shot. Carefully matching product offers with the right group of customers or prospects gives you your best chance of success. These offers can be driven by segment, by geographical region, or by other criteria. Whatever the offer trigger, each recipient can be presented with a personalized offer at designated contact intervals. Prospects are encouraged to visit a retail location, make a call, or visit a website. Those who purchase can be suppressed from future contact for the campaign.

Lead-focused Campaigns

When a lead must be nurtured before the sale, a campaign should ask the customer to tell you more about their future plans or preferences through a personalized landing page or by returning a personalized reply card that initiates a two-way dialogue.

Once a prospect has indicated interest, you can contact them through the direct marketing channel(s) they requested. An automated process pushes personalized communication to the lead through the appropriate channel. Each communication enhances the dialogue and moves the prospect further down the purchase path.

Product Launch Campaigns

Notifying customers about new products is an excellent use of 1:1 marketing. Not only can a multichannel campaign be deployed to introduce the new product to previous purchasers who match the right profile, but the campaign communications can also be personalized based on customer data.

For example, those who previously purchased a sports utility vehicle (SUV) might be targeted for the launch of an all-new SUV of the same make. The campaign could leverage customer data such as last purchase or lease date, whether they have considered other makes, and which features are important to them. Personal messaging to the right people can create a very successful launch.

List Brokerage Services

As a full-service list broker with access to the largest and most current list resources available, we offer our clients multiple resources for finding and capturing best prospects. We also offer data modeling, best customer cloning, and other data mining and profiling services.