Lead Treatment Program
Our Lead Treatment program ranks and follows up with leads generated by Lead Generation initiatives and other lead sources inside your organization. Through a series of personalized communications, leads are incubated until they are ready for direct contact or until they make a purchase.
At the core of this program is an automated multichannel dialogue that acknowledges personalized, customer-provided preferences and profile information in the messaging for each ranking/segment. As recipients respond and are re-ranked, further communications are sent based on that response until they purchase or opt out. Even non-responders are automatically moved through the system until they are dropped or recycled to a Lead Generation program.
Ultimately, this program reduces the cost of conversion by efficiently focusing valuable marketing resources on the most promising leads. Plus, because this program automatically manages leads, you can focus on core business activities.